Although trained as an engineer, James joined financial services in 1983 and worked his way up over the following 10 years from a direct sales associate to the national sales manager of the small life insurance company. He joined the legal profession in 1993 , eventually qualifying as a solicitor in 2006. He retired from practice in 2012.
Almost since DMS started, James has had a very close working relationship with the Company. This culminated with him eventually joining the team full-time when he no longer had the constraints of the legal profession.
James is responsible for Sales, Marketing and Promotion.